Entry Level Opportunity! Meltwater Entrepreneurial School of Technology (MEST) is hiring a Marketing and Communications Associate: Apply Now!!!
Application Deadline: 26 July 2024
Job Description
Meltwater Entrepreneurial School of Technology (MEST) seeks a strategic marketing and communications professional proficient in social media and digital tools to boost brand awareness, conversion, and engagement. The ideal candidate excels in strategic communication, community engagement, event organization, PR, project management, and possesses excellent people skills.
Key Roles and Responsibilities:
Content and Campaigns
- Develop and share weekly engaging content targeting the African and global tech ecosystem, and highlight community achievements.
- Run paid and organic pan-African campaigns to increase awareness and applications to core MEST programs.
- Own and manage a monthly content calendar, scheduling and posting content from all programs and units.
Digital Media and Email Marketing
- Consistently engage the online community and manage conversations to drive engagement and brand affinity.
- Curate website content to optimize for increased visits and conversions.
- Manage the email marketing/CRM platform, ensuring proper audience segmentation and increasing subscriptions.
Public Relations and Market Insight
- Collaborate with the Communications Manager to handle all media engagement and liaise with media for exposure.
- Develop a deep understanding of the core audience and industry through continuous market research and platform analysis.
- Prepare and share audience insights and recommendations to improve brand awareness, conversion, and engagement.
Event Management and Reporting
- Develop and lead the planning and execution of all MEST calendar events and co-organized events.
- Work with vendors and external agencies for end-to-end event coordination, managing budgets, and logistics.
- Prepare post-event reports, publish blogs on key learnings, and gather feedback for continuous improvement.
Skills & Requirements
- Minimum BSc degree in Marketing, Public Relations, Project Management, or relevant field with 1-3 years of experience in marketing, communications, or public relations.
- Excellent content development skills with strong written, oral communication, public speaking, and copywriting abilities.
- Well-organized, proactive, and able to take initiative.
- Practical knowledge of WordPress, Mailchimp or CRM tools, social media platforms (Facebook, Twitter, LinkedIn, Instagram, Medium), Google Ads & Analytics.
- Good understanding of SEO, web traffic metrics, and social media KPIs.
- Eagerness to learn new technologies, with a preference for experience in the start-up and tech ecosystem.
About the company
MEST is a pan-African software and entrepreneurship training program, seed fund and incubator helping launch technology startups across the continent. Founded in Ghana in 2008 by serial entrepreneur Jorn Lyseggen, MEST is a 12 month program that provides critical skills training in software development, business, and communications to Africa’s burgeoning tech talent. MEST provides seed funding for the best ideas coming out of the program and continues supporting the growth and development for its portfolio companies.
To date, MEST has trained over 1000s of entrepreneurs from across the continent and invested in over 80 startups across industries from Agritech, Fintech, SaaS, eCommerce, Digital Media and Healthcare amongst others. MEST is fully funded by the Meltwater Foundation, the non-profit arm of the Norwegian company Meltwater, the global leader in media intelligence headquartered in San Francisco.
