Wesgro(South Africa) is Looking for a Public Relations and Social Media Officer: Apply Now!

Wesgro is hiring a Public Relations & Social Media Officer

Wesgro, the official Tourism, Trade, and Investment Promotion Agency for Cape Town and the Western Cape, is seeking a dynamic, energetic, and forward-thinking thought leader. We are in search of an individual who is passionately committed to promoting Cape Town and the broader Western Cape on a global scale, while also dedicated to advancing economic growth and employment opportunities within the region.

This is a permanent position subject to the successful candidate signing a Performance Agreement.

A three-month probation period applies.

All-inclusive remuneration package: Market Related

Reference Number: PR&SMO/04/24

The incumbent will report to the Senior Economic Journalist

Purpose of the Job:

This post is responsible for the Management of Wesgro’s social media accounts, including media and press-releases.


  • Minimum of 3 years of relevant experience.
  • Bachelor’s degree or equivalent qualification is essential.
  • Excellent written and verbal communication skills are required.
  • Exceptional copy-editing skills are necessary.
  • Ability to perform effectively under pressure and during irregular work hours.
  • Experience in social media management is essential.
  • Prior experience in media relations is essential.
  • Knowledge and understanding of the local and broader economic and political environment are advantageous.
  • Experience working in a Public Relations Agency is advantageous.
  • Familiarity with website management is preferred.
  • Knowledge of design and editing software is preferred.
  • We seek a creative and innovative candidate with strong problem-solving skills.

Duties and Responsibilities:

  • Management of Wesgro’s social media accounts, including Twitter, LinkedIn, Facebook, YouTube, and Instagram.
  • In conjunction with the Senior Economic Journalist, to implement a content plan for Wesgro’s social media accounts.
  • Draft and distribute Wesgro press-releases.
  • Manage media enquiries from journalists.
  • Draft other content that can be used to promote the destination and Wesgro, including articles for social media, and the Website.
  • Assist in managing communication risks for Wesgro and destination.
  • Maintain good relations with business journalists.
  • Promote Wesgro events, through social media and media relations.
  • In conjunction with the Senior Economic Journalist, ensure Wesgro research is communicated through compelling content, using available platforms.
  • In conjunction with the Senior Economic Journalist, ensure longer piece communication is placed on strategic platforms, or online platforms.
  • Assist the Senior Economic Journalist in developing content for Wesgro newsletters and thought leadership pieces as needed.

How to apply: Email your most recent CV to [email protected]

Quote the full Position title to this advert.

Reference: PR&SMO/04/24

Closing date: 17 April 2024

Direct all enquiries to Danielle Daries: Human Resources Generalist, on 021 487 8699

Should you not have received any response from us within 14 days after the closing date, please consider your application unsuccessful.

Visit Wesgro’s Official Web page here

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